4 Types of Prospects

My friend Marc LeBlanc describes 4 types of prospects

The Achiever: This is the person who is focuses on what will happen once they buy your product or service. They are looking for a partner, a team player and a resource. If you can provide this you will have a lifetime client.

The Thinker: is someone thinking about buying your product. The best thing you can do is offer them information. Don’t try to sell. They cannot buy until they do their due diligence.

The Doer: This is someone who has made up his or her mind and is ready to buy your product or service. What these people need here is the process. Tell them how they can buy, what a reasonable order is and what will happen once they say yes.

The Struggler: is someone who is momentarily struggling with buying your product. They will say, What is the price? What kind of deal can I get? Give them information that will ease their pain. Make sure they know what will happen after the sale. But most of all do not get caught up in their struggle. It is easy to become like them.


Quote of the Day
"Truth is the most valuable thing we have." -- Mark Twain