How is your marketing? PT II

Here is a 2nd part of a list of current marketing techniques that many companies are using today. How many of them is your company using? Which one can you start using today?

1. Publicity: -- If you don’t want to pay for advertising you can get a lot of free advertising by creating publicity. To get publicity you have to do something news worthy like open a business. Or you can write articles that will get your name in the right places.
   
2. Advocate: -- Find 25 people who love you and what you do. Send them a sample of your product: a post card, your latest brochure or even flowers. Make sure they know what you are doing and how they can sell you.
   
3. Database:-- Get a list of your best clients, prospects, network friends and family and keep in touch with them 6 times a year. When they are ready to buy they will remember you.
   
4. E-zine: -- Collect 1,000 email address and write something of value that you can send to them once a week. This will provide something of value and keep your name in front of a lot of people.
   
5. Website: -- Make sure you have a great website and make sure it has stuff of value that people will want to come to.
   
6. Mag-a-logue:-- This is a magazine you write that has many articles about your business and industry that people will want to read. Then instead of selling advertising space, you advertise your own products and services. This will only cost you time and the cost of printing.
   
7. Blog:This is the electronic web version of a journal. You can publish articles for the people you want to reach. I have a blog and you can read it online at: http://thedreamersedge.blogspot.com/

Conway


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Quote of the Day
"We must be the change we wish to see in the world." -- Gandhi